Pure Crystal founder
From ancient times to the present, people seek to improve their appearance and pay more and more attention to elegance. In the past, designers made clothes for purely functional purposes, such as protecting the body from summer heat and cold winters, covering the genitals and taking into consideration environment protection. These ancient garments were made from animal skins and leaves, with plenty of variations, based on functionality and their forms and styles developed gradually based on people's ideas. New ideas derive from all aspects of life, whether social, economic or cultural, or by producing new materials, whether textiles, leather or any other material. Slowly but surely, we began to care more and more about adding a final touch to our style in a form of hair accessories, makeup, shoes and bags. "Pure Crystal" was established with an aim to have one of the most important fashion houses in charge of designing various types of clothes and accessories. Our designs reflect social, economic, cultural and political life of society, and fashion is an expression of social and cultural life. Our products express different personalities and can satisfy even the most sensitive consumers as they are closely related to art, painting and various design styles.
Every individual is different and each of us has different preferences, whether social or cultural. Our main aim is to try to match various preferences of our consumers based on culture and society, but also to take into consideration global fashion, creative fashion design ideas, multiple colors and different styles. Fashion designers must translate all of the above in their own design in order to meet the customers’ preferences.
UAE is a country with a long history in traditional fashion as well as modern fashion, and consumers are currently very interested for well-known international brands.
To meet the needs of the consumers, “Pure Crystal” works as a fashion department specialized in designing women's clothing in cooperation with other fashion companies and well-known brands from Europe and America. In an effort to add traditional Arabic ‘touch’ to our "Pure Crystal" designs, we now produce exclusive women's clothing and design unique pieces in various kinds of fabrics using high quality technology.